From everyone on the LayerOne team to our attendees and supporters, we would like to thank you for the support you have given us over the years. We regret to announce that we are postponing our 2010 show until 2011. We had hoped to try for a show this year, but it simply looks like that will not happen. Allow us to explain our logic for postponing this years show..

The Economy

The economy is still down in the dumps. As a result, attendance at conferences is down across the board baring a few notable exceptions. Since we are a small conference, this down economy has affected us greatly. In addition to reduced attendance, sponsor dollars have become harder to come by as well. Even companies that are doing well right now have had to curtail their philanthropy in order to remain profitable. While we aren’t interested in LayerOne ever becoming a multi-million dollar venture, we cannot afford to throw the event out of pocket either. Postponing this year’s event till 2011 simply makes good financial sense for us.

The Staff

It seems that 2010 is already shaping up to be the year the LayerOne staff gets back to dealing with their personal lives. Marriages, home purchases, job changes, new business opportunities, and cross country moves have all put a significant burden on our various personal lives. In short, we’re scattered across the country and are swamped dealing with our own lives.

The Venue

There were several locations that we were looking at for a LayerOne 2010 show; however none of them are available on the dates we want to throw the conference. With the sudden surge in security conferences over the last few years, it’s becoming difficult to plan around them so we don’t step on each other’s toes.

The Conclusion

We love putting LayerOne events on. LayerOne can be expensive, time consuming, and downright frustrating to pull off, but when it all comes together it is totally worth the effort. Because of our passion for LayerOne, we only want to throw a show if we know for a fact that we can pull off a top-notch, professional event. Doing things ‘half-assed’ is not in our nature and would be an insult to our attendees and supporters. Based off the above conditions, we simply do not think we could put together a show this year that would meet our high standards. We will not insult you with a hastily organized, poorly planned event.

So, with that said, we are already discussing what we are going to do for 2011. We want to change the format of the show as well as the type of venue we’ve been using. We are currently brimming with ideas that will take time to hash out, time we now have available to us. We hope that we can count on your continued support throughout 2010 and into 2011 (and beyond). Thank you!